Bruce R. Barringer and R. Duane Ireland. ( 2011). Entrepreneurship: Successfully
Launching New Ventures (4th Edition).Pearson Education
Robert A. Baron and, Scott A. Shane (2008).Entrepreneurship: A Process
Perspective 2nd Edition. Thomson South-Western.
Kotler, P., & Keller, K. L. (2009). Marketing management. Upper Saddle River, N.J:
Pearson Prentice Hall.
Boone, Louise E., and Kurtz, David L. (2004). Contemporary Marketing, 9th Ed. New
York, NY: Dryen/Harcourt Brace.
Kotler, Philip, and Armstrong, Gary (2003). Marketing: An Introduction, 11 ed.
Englewood Cliffs, NJ: Prentice-Hall
Practical Entrepreneurship Guides
Lang, J.(2002), The High Tech Entrepreneur's Handbook, Ft.com
Weintraut,J.N. and C.Barr(2002), Lightspeed Business, Wiley
Nesheim, John L., High Tech Start Up: The Complete Handbook for Creating Successful
New High Tech Companies, The Free Press
More Scholarly Work on the Entrepreneurship Process
Bhide,A.(2000), The Origins and Evolution of New Businesses, Oxford University Press
Lee,C.M. et.al (2000), The Silicon Valley Edge, Stanford Business Press
Paulos, John Allen (2003), A Mathematician Plays the Stock Market, Basic Books
Journalistic Accounts of High Tech Start Ups and Silicon Valley
Kaplan,J.(1994), Start Up: A Silicon Valley Venture, Houghton Mifflin
Komisar(2000), The Monk and the Riddle: Education of a Silicon Valley Entrepreneur,
Harvard Business School Press
Kuo,D. (2002), dot.bomb: My days and nights at an Internet Goliath, Little Brown
David Sheff (2002), China Dawn: The Story of a Technology and Business Revolution,
HarperBusines