Course Title:
IT 421
Technopreneurship
Date Effective:
November, 2017
Date Revised:
November, 2017
Prepared by:
KEVIEN P. CABARRUBIAS Ph.D.
Instructor
Approved by:
PROF. RITA G. AGUDON
Head, Social Science
P a g e | 1
Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF LIBERAL ARTS
1000 Ayala Boulevard cor. San Marcelino St., Ermita, Manila
UNIVERSITY VISION
The Technological University of the Philippines (TUP) shall be the premier state university in
technology and the model of excellence in industrial technology education. It shall ensure the highest standards
in all the programs of instruction, research, extension, and production to meet the demands for world-class
technologists, engineers, technicians and other technical specialists in a knowledge-based economy of the 21
st
century.
UNIVERSITY MISSION
The University shall provide higher and advanced vocational, technical, industrial, technological and
professional education and training leading to certificates, diplomas, and degrees. It shall provide progressive
leadership in applied research, development studies in technical, industrial, and technological fields and
production using indigenous resources; effect technology transfer in the countryside; and assist in the
development of small and medium scale industries in identified growth centers.” (as embodied in P.D. No.
1518)
COLLEGE GOAL
The College of Liberal Arts (CLA) shall provide basic quality education and turn out highly
competent managers and entrepreneurs who will provide leadership and job opportunities in a rapidly changing
environment and ensure its continued relevance and responsiveness to the challenges of globalization.
Course Title:
IT 421
Technopreneurship
Date Effective:
November, 2017
Date Revised:
November, 2017
Prepared by:
KEVIEN P. CABARRUBIAS Ph.D.
Instructor
Approved by:
PROF. RITA G. AGUDON
Head, Social Science
P a g e | 2
Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF LIBERAL ARTS
1000 Ayala Boulevard cor. San Marcelino St., Ermita, Manila
COURSE SYLLABUS
1. Course Code: IT 421
2. Course Title: Technopreneurship
3. Pre-requisite:
4. Co-requisite: None
5. Course Description:
Creating a new business is a challenging and complex task. The road to entrepreneurial
success is long, winding and strewn with pitfalls, obstacles and blind turns. The risks of
starting a new business are high, as illustrated by the high failure rates for new ventures.
The purpose of this course is to:
• Help students understand the process, challenges, risks and rewards of starting up a
new business
• Equip them with the tools required to start their own business
• Improve their chances of successfully starting their own business
Learning objectives are:
• Ability to create and assess business ideas
• Develop creative problem-solving skills required in entrepreneurial businesses
• Ability to create a business plan, including:
• Ability to analyze market opportunities
• Develop a business model and strategy
• Form and work successfully in a team
• Make a professional presentation
6. Credit/ Class Schedule: 3 units; 3 hours a week
7. Program Outcomes and Relationship to Program Educational Objectives:
Program Outcomes
Program
Educational
Objectives
2
3
(a)
Apply their knowledge and understanding, and problem
solving abilities in new environments within broader (or
multidisciplinary) contexts related to their field of study;
(b)
Identify and analyze well-defined problems reaching
substantiated conclusions using codified methods of
analysis specific to their field of activity
(c)
Equip with the ability to identify and use data to
formulate responses to well-defined concrete and abstract
problems;
(d)
Design solutions for well-defined problems and assist
Course Title:
IT 421
Technopreneurship
Date Effective:
November, 2017
Date Revised:
November, 2017
Prepared by:
KEVIEN P. CABARRUBIAS Ph.D.
Instructor
Approved by:
PROF. RITA G. AGUDON
Head, Social Science
P a g e | 3
Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF LIBERAL ARTS
1000 Ayala Boulevard cor. San Marcelino St., Ermita, Manila
with the design of systems, components or processes to
meet specified needs with appropriate consideration for
health and safety, cultural, societal, industrial and
environmental considerations.
(e)
Apply their knowledge and understanding in a manner
that indicates a professional1 approach to their work, and
have competences typically demonstrated through
devising and sustaining arguments and solving problems
within their field of study;
(f)
Acquire the ability to gather and interpret relevant data
(usually within their field of study) to inform judgements
that include reflection on relevant social, scientific or
ethical issues;
(g)
Develop learning skills that are necessary for them to
continue to undertake further study with a high degree of
autonomy.
(h)
Understand and commit to professional ethics and
responsibilities and norms of industrial management
practice.
(i)
Function effectively as an individual and as a member in
diverse management teams
(j)
Communicate effectively on well-defined management
activities with the management community and with
society at large, by being able to comprehend the work of
others, document their own work, and give and receive
clear instructions.
(k)
Demonstrate knowledge and understanding of
management principles and apply these to one’s own
work, as a member or leader in a team and to manage
projects in multidisciplinary environments
(l)
Recognize the need for, and have the ability to engage
in independent updating in the context of specialized
management knowledge.
8. Course Coverage:
WEEK
HOURS
TOPIC
METHODOLOGY &
STRATEGY
EVALUATION TOOLS
1
Class Orientation
• Discussion of the
Lecture and Q & A
Rubric for expectation setting
Course Title:
IT 421
Technopreneurship
Date Effective:
November, 2017
Date Revised:
November, 2017
Prepared by:
KEVIEN P. CABARRUBIAS Ph.D.
Instructor
Approved by:
PROF. RITA G. AGUDON
Head, Social Science
P a g e | 4
Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF LIBERAL ARTS
1000 Ayala Boulevard cor. San Marcelino St., Ermita, Manila
University Vision and
Mission, College Goals,
and Program Objectives
• Overview of the
subject/course
• Class Expectation Setting
• Assignment of topics and
projects for the semester
2
• Why entrepreneurship and
introduction to business
plans
Lecture
Concept framing
Open Forum (Q&A)
Rubric for participation
3
• Generating, evaluating
and presenting scalable
business ideas
Presentation of Topic
Lecture
Concept framing
Open Forum (Q&A)
Rubric for assessment
4
• Innovation and value
proposition
Presentation of Topic
Lecture
Concept framing
Open Forum (Q&A)
Rubric for assessment
5
• Market identification and
analysis
Presentation of Topic
Lecture
Concept framing
Open Forum (Q&A)
Company Case Output
Rubrics for Assessment
6
• Marketing and sales
strategy
Presentation of Topic
Lecture
Concept framing
Open Forum (Q&A)
Problem Set
Rubrics for Assessment
7
• Creating competitive
advantage
Presentation of Topic
Lecture
Concept framing
Open Forum (Q&A)
Rubrics for Assessment
Course Title:
IT 421
Technopreneurship
Date Effective:
November, 2017
Date Revised:
November, 2017
Prepared by:
KEVIEN P. CABARRUBIAS Ph.D.
Instructor
Approved by:
PROF. RITA G. AGUDON
Head, Social Science
P a g e | 5
Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF LIBERAL ARTS
1000 Ayala Boulevard cor. San Marcelino St., Ermita, Manila
8
• Building, managing
and motivating teams
Presentation of Topic
Lecture
Concept framing
Open Forum (Q&A)
Rubrics for Assessment
9
• Financial
Management,
valuation and
forecasting
Presentation of Topic
Lecture
Concept framing
Open Forum (Q&A)
Rubrics for Assessment
10
• MIDTERM
EXAMINATION
11
• Execution, operations
and expansion
Presentation of Topic
Lecture
Concept framing
Open Forum (Q&A)
Rubrics for Assessment
12
• Fund raising and the
financial markets
Presentation of Topic
Lecture
Concept framing
Open Forum (Q&A)
Rubrics for Assessment
13
• Winning negotiations
Presentation of Topic
Lecture
Concept framing
Open Forum (Q&A)
Rubrics for Assessment
14-15
Business Plan Presentation
Group Research Activity
Rubric for Assessment
54 hours
This course outline is tentative, and will be adjusted as needed according to the vagaries of time
and at the whim of the instructor.
9. Contribution of Course to Meeting the Professional Component:
Topics: 80%
General Education Component: 20%
10. Textbook:
Course Title:
IT 421
Technopreneurship
Date Effective:
November, 2017
Date Revised:
November, 2017
Prepared by:
KEVIEN P. CABARRUBIAS Ph.D.
Instructor
Approved by:
PROF. RITA G. AGUDON
Head, Social Science
P a g e | 6
Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF LIBERAL ARTS
1000 Ayala Boulevard cor. San Marcelino St., Ermita, Manila
Bruce R. Barringer and R. Duane Ireland. ( 2011). Entrepreneurship: Successfully
Launching New Ventures (4th Edition).Pearson Education
Robert A. Baron and, Scott A. Shane (2008).Entrepreneurship: A Process
Perspective 2nd Edition. Thomson South-Western.
Kotler, P., & Keller, K. L. (2009). Marketing management. Upper Saddle River, N.J:
Pearson Prentice Hall.
Boone, Louise E., and Kurtz, David L. (2004). Contemporary Marketing, 9th Ed. New
York, NY: Dryen/Harcourt Brace.
Kotler, Philip, and Armstrong, Gary (2003). Marketing: An Introduction, 11 ed.
Englewood Cliffs, NJ: Prentice-Hall
Practical Entrepreneurship Guides
Lang, J.(2002), The High Tech Entrepreneur's Handbook, Ft.com
Weintraut,J.N. and C.Barr(2002), Lightspeed Business, Wiley
Nesheim, John L., High Tech Start Up: The Complete Handbook for Creating Successful
New High Tech Companies, The Free Press
More Scholarly Work on the Entrepreneurship Process
Bhide,A.(2000), The Origins and Evolution of New Businesses, Oxford University Press
Lee,C.M. et.al (2000), The Silicon Valley Edge, Stanford Business Press
Paulos, John Allen (2003), A Mathematician Plays the Stock Market, Basic Books
Journalistic Accounts of High Tech Start Ups and Silicon Valley
Kaplan,J.(1994), Start Up: A Silicon Valley Venture, Houghton Mifflin
Komisar(2000), The Monk and the Riddle: Education of a Silicon Valley Entrepreneur,
Harvard Business School Press
Kuo,D. (2002), dot.bomb: My days and nights at an Internet Goliath, Little Brown
David Sheff (2002), China Dawn: The Story of a Technology and Business Revolution,
HarperBusines
Course Title:
IT 421
Technopreneurship
Date Effective:
November, 2017
Date Revised:
November, 2017
Prepared by:
KEVIEN P. CABARRUBIAS Ph.D.
Instructor
Approved by:
PROF. RITA G. AGUDON
Head, Social Science
P a g e | 7
Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF LIBERAL ARTS
1000 Ayala Boulevard cor. San Marcelino St., Ermita, Manila
11. Course Evaluation:
Students will be tested and graded on the following performance indicators:
Midterm
Class Performance - 60% Exam – 40%
Classroom Activity Output &
Strategic Challenge Presentation- 35%
Assignment, Case Studies - 30%
Recitation - 30%
Attendance – 5%
Final
Participation (25%)
Participation marks will depend on in-class participation as well as the individual’s contribution to the
final business plan. All team members will be required to write peer reviews.
Business Plan (50%)
Plans will be evaluated on the quality of the idea, and the thoroughness and professionalism of the
plan.
Business plans are restricted to a maximum of 25 pages.
Each business plan should include:
• Value proposition and innovation
• Market identification and analysis
• Marketing and sales strategy
• Sustainable competitive advantage
• Company products and services
• Team
• Expansion plan
• Operational plan
• Financials
By the end of the course, each student team should have produced a business plan that
could be presented to an angel investor or a venture capitalist
Presentation (25%)
Presentations will be evaluated on their persuasiveness and professionalism.
Course Title:
IT 421
Technopreneurship
Date Effective:
November, 2017
Date Revised:
November, 2017
Prepared by:
KEVIEN P. CABARRUBIAS Ph.D.
Instructor
Approved by:
PROF. RITA G. AGUDON
Head, Social Science
P a g e | 8
Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF LIBERAL ARTS
1000 Ayala Boulevard cor. San Marcelino St., Ermita, Manila
Participation marks will be by individual. Presentation and Business Plan marks will be by group. In
cases where individuals did not contribute proportionately to the business plan or presentation, their
marks may be adjusted accordingly.
Students are required to be prepared to be called on randomly in class to respond to questions, to
make presentations, etc.
12. Other References: Books on Technopreneurship and Internet sources
13. Course Materials Made Available:
Course goals and instructional Objectives
Course schedule for lecture and examinations
Company Cases
Worksheets
Sample of written examinations of students
Video Presentations
14. Faculty: KEVIEN P. CABARRUBIAS, Ph.D.